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10L-M1-Integrated Marketing Communications Mgr

--Concordia Public Co Ltd, Tgi--

Location - MICT Park, Hlaing

Off days - Sat & Sun, Gazette Holidays

Benefits - Ferry Provided, Meal Allowance, Attendance Allowance

Job Descriptions

1. Marketing Communications Strategy: Develop and implement integrated marketing communications plans that align with Concordia's brand and business goals, including digital, print, and broadcast media."                                                                                                                                                                                                                                       

2. Content Creation and Management: ​Oversee the creation and management of high-quality content for various channels, including website, social media, email, and print, ensuring consistency in brand voice and messaging."                                                                                                                                                                                                                                    

3. Media Relations and Public Relations: Build and maintain relationships with media outlets and industry influencers. Develop and distribute press releases, manage media inquiries, and coordinate interviews."                                                                                                                                                                                                                                     

4. Campaign Management: Plan and execute marketing campaigns, including product launches, promotional events, and advertising. Monitor and analyze campaign performance to optimize results."                                                                                                                                                                                                                                       

5. Brand Management: Ensure brand consistency across all communication materials and platforms. Monitor and protect the brand's image and reputation."                                                                                                                                                                                                                                             

6. Internal Communications: Develop internal communication strategies to keep employees informed and engaged. Coordinate with HR and other departments to communicate key messages and initiatives."                                                                                                                                                                                                                                       

7. Market Research and Analysis: Conduct market research to understand target audiences, market trends, and competitor activities. Use insights to inform communication strategies and content development."

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or related field (MBA preferred)
  • 5+ years of experience in marketing communications or brand management
  • Strong project management and team leadership skills
  • Excellent written and verbal communication
  • Proficiency in marketing software (CRM, analytics tools, CMS)
  • Ability to interpret data and adjust strategies accordingly
  • Creative mindset with a sharp eye for detail and brand aesthetics