10L-M1-Integrated Marketing Communications Mgr
--Concordia Public Co Ltd, Tgi--
Location - MICT Park, Hlaing
Off days - Sat & Sun, Gazette Holidays
Benefits - Ferry Provided, Meal Allowance, Attendance Allowance
Job Descriptions
1. Marketing Communications Strategy: Develop and implement integrated marketing communications plans that align with Concordia's brand and business goals, including digital, print, and broadcast media."
2. Content Creation and Management: Oversee the creation and management of high-quality content for various channels, including website, social media, email, and print, ensuring consistency in brand voice and messaging."
3. Media Relations and Public Relations: Build and maintain relationships with media outlets and industry influencers. Develop and distribute press releases, manage media inquiries, and coordinate interviews."
4. Campaign Management: Plan and execute marketing campaigns, including product launches, promotional events, and advertising. Monitor and analyze campaign performance to optimize results."
5. Brand Management: Ensure brand consistency across all communication materials and platforms. Monitor and protect the brand's image and reputation."
6. Internal Communications: Develop internal communication strategies to keep employees informed and engaged. Coordinate with HR and other departments to communicate key messages and initiatives."
7. Market Research and Analysis: Conduct market research to understand target audiences, market trends, and competitor activities. Use insights to inform communication strategies and content development."
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or related field (MBA preferred)
- 5+ years of experience in marketing communications or brand management
- Strong project management and team leadership skills
- Excellent written and verbal communication
- Proficiency in marketing software (CRM, analytics tools, CMS)
- Ability to interpret data and adjust strategies accordingly
- Creative mindset with a sharp eye for detail and brand aesthetics