Endoscope-Flexible

Here is a Brand-Neutral Sales Training Course Outline for Flexible Endoscopes, tailored for your sales team in Myanmar or similar markets.

📚 Flexible Endoscope Sales Training Modules (Brand Neutral)

🟩 Module 1: Introduction to Flexible Endoscopy

• Evolution of flexible endoscopy and its role in modern diagnostics.

• Clinical application areas:
  — Gastroenterology (upper/lower GI procedures)
  — Pulmonology (bronchoscopy)
  — ENT (nasal, pharyngeal inspection)

• Importance of minimally invasive diagnosis.

• Key user expectations: clarity, flexibility, durability.

🟩 Module 2: Components of a Flexible Endoscope System

• Insertion tube, bending section, control body.

• Light guide system and camera/image sensor.

• Video processor and light source integration.

• Endoscopic accessories (forceps, loops, biopsy tools, caps).

🟩 Module 3: Key Product Features to Understand

• High-resolution image output (HD, 4K).

• Field of view, depth of field, and angulation.

• Water resistance and ease of disinfection.

• User ergonomics: lightweight, grip, control dial comfort.

🟩 Module 4: Understanding Competitor Landscape

• Typical brands and global positioning (e.g., Japan, Germany, China).

• Strengths and weaknesses: image quality, cost, servicing, user loyalty.

• How to position a value-based offering (TCO: Total Cost of Ownership).

🟩 Module 5: Customer Segmentation & Sales Process

• Customer types: Specialist Doctors, Hospital Buyers, Tender Committees.

• Sales funnel: cold leads → demo → trial → procurement → repeat order.

• How to align with procurement cycles and budgeting timelines.

• Common objections and how to respond effectively.

🟩 Module 6: Regulatory & Trial Management

• National FDA registration process (Myanmar or similar).

• Demo process:
  — Setup & training
  — Doctor feedback forms
  — Temporary use agreements

• KOL (Key Opinion Leader) trial program.

• Tender document preparation and checklist.

🟩 Module 7: After-Sales and Support Services

• Importance of training users post-purchase.

• Offering preventive maintenance and spare parts.

• Repair turnaround time, loaner units, and user education.

• Service contract benefits for hospitals.

🟩 Module 8: Sales Performance & KPI Monitoring

• Daily activity log: visits, demos, calls.

• Conversion rate tracking: demo → PO.

• Setting monthly/quarterly sales targets.

• Collecting customer feedback to improve approach.

✅ Optional Add-On Modules:

• Role-play for handling objections (pricing, reprocessing concerns).

• Training for technical specialists (cleaning, troubleshooting).

• Demo logistics: proper transport and setup guidelines.

Would you like me to now prepare:

• 🎓 eLearning version (with MCQs & FAQs)

• 📊 PowerPoint slides for each module

• 📄 Sales pitch templates or demo request forms

Let me know how you'd like to roll this out!