Module 1 – Introduction to Online Sales

🎯 Learning Focus: Foundations of digital sales & mindset.

• Digital vs. Traditional Sales

• Consumer behavior shifts (healthcare, office automation, lifestyle)

• Importance of trust & credibility online

• Case study: Success of online medical equipment sales

Module 2 – Product Knowledge & Positioning

🎯 Learning Focus: How to present each product category effectively.

• Medical Devices (Glucometer, BP Cuff, Patient Monitor, ECG, Infusion/Syringe Pumps, SPO₂, O₂ Concentrators, Ultrasound)

• Rental/Service Products (Hospital Beds, Copiers, Diving tickets, Printer Copiers, Toners)

• Lifestyle/Experience (Discover Scuba, Freedive, Mermaid Dive)

• Positioning: Differentiating quality, warranty, service support

Module 3 – Digital Marketing Essentials

🎯 Learning Focus: Getting customers to find you.

• SEO (Search Engine Optimization) for products

• Social Media Marketing (FB, LinkedIn, TikTok, IG)

• Paid Ads (Google Ads, FB Ads)

• Storytelling posts (before/after, problem–solution)

• Hashtags & keyword optimization

Module 4 – Content Creation & Engagement

🎯 Learning Focus: Creating compelling content.

• Product Photography & Video (demo of BP cuff, ultrasound, printer, diving trip)

• Live streaming product demos

• Infographics (e.g., “Top 5 benefits of O₂ Concentrator”)

• Customer testimonials & reviews

• Interactive content (polls, Q&A, quizzes)

Module 5 – E-Commerce Platforms & Tools

🎯 Learning Focus: Selling channels.

• Online Shop (website, Odoo eCommerce, Shopify, WooCommerce)

• Social Media Shops (FB/IG shop)

• Marketplaces (local & global, e.g., Shop.com.mm, Lazada, Amazon export)

• Payment & delivery options in Myanmar context

Module 6 – Customer Journey & Conversion

🎯 Learning Focus: Turning leads into paying customers.

• Funnel: Awareness → Consideration → Purchase → Retention

• Optimizing landing pages

• Upselling & cross-selling (e.g., BP Cuff + O₂ Concentrator bundle, Copier + Toner subscription)

• Chatbots, Messenger, WhatsApp, Viber automation

• Handling objections online

Module 7 – Customer Service & Relationship Management

🎯 Learning Focus: Building trust = repeat sales.

• Fast response in online inquiries

• Transparent pricing, warranty, delivery timelines

• After-sales support (training videos for hospital staff, rental contract terms)

• CRM integration (Odoo CRM, SAP link)

• Loyalty & referral programs

Module 8 – Analytics & Performance Tracking

🎯 Learning Focus: Data-driven sales.

• Key Metrics: CTR, CPC, CAC, ROI, Conversion Rate, Retention Rate

• Using FB Insights, Google Analytics, Odoo dashboards

• Identifying top-performing products (e.g., printers vs. BP cuffs)

• A/B testing of ads & campaigns

• Adjusting strategies based on data

Module 9 – Compliance & Ethical Sales

🎯 Learning Focus: Selling responsibly.

• Medical device regulations (MOH, FDA Myanmar)

• Ethical promotion (no false claims for health products)

• Rental/service transparency (contracts, return policy)

• Data privacy & safe payments

Module 10 – Scaling & Advanced Strategies

🎯 Learning Focus: Long-term growth.

• Subscription models (rental beds, copier toners, maintenance packages)

• Partnerships & affiliate programs

• Influencer marketing in healthcare & lifestyle

• Export & international customers (ASEAN market)

• Case study: How diving ticket sales boosted tourism & equipment rentals

✅ Each Module can follow your standard:

• Dual language (Eng + Myanmar same line)

• 30 Key Terms

• Reading Materials

• YouTube links

• 3 Case Studies

• 5 FAQs

• 10 MCQs (with bolded answers)