Continuous Renal Replacement Therapy (CRRT) – Key Information for Sales Teams

1. What is CRRT?

• Definition: A slow, continuous blood purification therapy used in critically ill ICU patients who cannot tolerate traditional hemodialysis.

• Used for:

  • Acute Kidney Injury (AKI) with hemodynamic instability (low BP).

  • Sepsis with multi-organ failure.

  • Fluid overload (e.g., heart failure, ARDS).

2. How CRRT Differs from Standard Hemodialysis (HD)

3. Types of CRRT

1. CVVH (Continuous Veno-Venous Hemofiltration)

   • Removes fluid + toxins via convection.

   • Best for fluid overload.

2. CVVHD (Continuous Veno-Venous Hemodialysis)

   • Uses diffusion (like HD).

   • Better for toxin removal.

3. CVVHDF (Continuous Veno-Venous Hemodiafiltration)

   • Combines CVVH + CVVHD.

   • Most efficient for severe AKI/sepsis.

4. Why CRRT Machines Matter for Sales

• High-value ICU equipment (hospitals pay premium prices).

• Key features to highlight:

  • Precision fluid control (avoiding sudden BP drops).

  • Anticoagulation management (heparin-free options).

  • Ease of use (touchscreen, auto-priming).

  • Compatibility with ECMO (for critical care synergy).

5. Common Sales Objections & Responses

❌ "Too expensive!"

→ "CRRT reduces ICU stay costs by [X]% compared to intermittent HD."

❌ "Our nurses aren’t trained!"

→ *"We provide free onsite training and 24/7 support."*

❌ "We already have HD machines."

→ "CRRT is for unstable patients—HD can’t replace it in ICU."

YouTube Tutorials on CRRT

📺 CRRT Explained – ICU Advantage

📺 CRRT Machine Demo – [Your Brand’s Training Video]