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🎁 Lesson 3: Invitation & Gift Strategy

🎁 Lesson 3: Invitation & Gift Strategy

  1. Invitation Gift

    • Sent with invite

    • Boosts response rate by 30%

  2. Door Gift

    • Standard at registration

  3. Lucky Draw Gifts

    • From promo stock (BP cuff, glucometer, GPS, MDC's DSD Tickets etc.)

    • Optional: hotel stays, buffets ( need to nego with the hotel early on , branded gifts )


Here is the revised and structured content for Lesson 3: Invitation & Gift Strategy, including FAQs and 10 MCQs based strictly on your updated notes:

🎁 Lesson 3: Invitation & Gift Strategy

📌 FAQs – Lesson 3

Q1. What is an invitation gift?

A: It is a small gift sent along with the invitation to encourage early RSVPs and improve attendance rates. It can boost response rate by up to 30%.

Q2. Why is sending a gift with the invitation effective?

A: It creates a sense of appreciation and exclusivity, prompting recipients to take action and commit to attending.

Q3. What are examples of invitation gifts?

A: Branded pens, discount coupons, health gadgets, or sample products relevant to the event audience.

Q4. What is a door gift?

A: A door gift is given to all attendees during registration on event day. It is standard practice to offer a small token of appreciation.

Q5. Are door gifts optional?

A: No, they are expected at most in-person events as a gesture of goodwill and hospitality.

Q6. What are lucky draw gifts?

A: These are high-value items given out during the event through random draws to maintain excitement and ensure guests stay till the end.

Q7. What can be used as lucky draw gifts?

A: Promotional stock like blood pressure cuffs, glucometers, GPS devices, or tickets to experiences (e.g., MDC’s Discover Scuba Diving program).

Q8. Can we include premium items in lucky draws?

A: Yes, optional luxury items such as hotel stays, buffet vouchers, or premium branded gifts can be offered — but these must be negotiated early with sponsors or hotels.

Q9. Why negotiate hotel or buffet gifts early?

A: To secure favorable deals or sponsorships before marketing materials go out and avoid last-minute costs or unavailability.

Q10. How should we balance gift cost vs. impact?

A: Use low-cost items for mass distribution (invitation/door gifts), and reserve higher-value gifts for lucky draws to maximize ROI and guest satisfaction.



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2. 2. What is typically given at the registration table during an event?
3. 3. Which of the following is a suitable invitation gift?
5. 5. Which item is most likely used as a lucky draw prize?
7. 7. How much can an invitation gift improve RSVP response rate?
10. 10. Which of the following is NOT mentioned as a lucky draw item in the lesson?