🧭 Lesson 4: Event Flow & Design

🧭 Lesson 4: Event Flow & Design

🧱 Venue Layout – “Elevator Positioning”

• No machines in corners

• Ensure 360° access and space circulation

• Avoid crowding

🌀 Apply the “Venturi Effect”

• Use familiar or attractive devices to pull attention

• to show incoming Customers- to our other items- like GPS, BP Cuff, Consumer Items, etc 

🛍️ Create Shop Zones

• Position exhibits before the main hall to maximize walk-through

• long corridors to the Event Hall- is very good for this ( this is why we need Floor Plan of entire Venue Floor- not just the Hall Area!)
  
  Here is the full package for Lesson 4: Event Flow & Design, including FAQs and 10 MCQs:

• 🧭 Lesson 4: Event Flow & Design
• 📌 Key Concepts
• 🧱 Venue Layout – “Elevator Positioning”

• • Do not place machines or displays in corners.

  • Ensure 360° visibility and circulation space around key exhibits.

  • Avoid crowding — flow and movement must be smooth.

🌀 Apply the “Venturi Effect”

• • Place familiar or eye-catching devices (e.g., BP cuff, GPS, consumer items) in front to attract walk-in visitors.

  • These displays pull traffic towards less-known items or booths.

🛍️ Create Shop Zones

• • Use the pre-function or corridor space before the main event hall to set up demo or product zones.

  • A long entrance corridor is especially valuable — plan exhibits along the path to maximize product exposure.

  • Request full floor plan, not just of the main hall, to utilize the entire venue layout strategically.

📌 FAQs – Lesson 4

Q1. What is “Elevator Positioning” in venue layout?

A: It means placing key machines or exhibits in open, visible areas — not in corners — allowing 360° access and foot traffic circulation.

Q2. Why should machines not be placed in corners?

A: Corners block access and visibility, making it harder for guests to interact or even notice the machines.

Q3. What does 360° circulation mean?

A: Guests should be able to walk around and approach an exhibit or product from all sides without congestion.

Q4. What is the “Venturi Effect” in event design?

A: It’s a strategy where attractive or familiar products are placed in the front to “pull” people into the venue or toward other displays.

Q5. What kinds of products create the Venturi Effect?

A: Items like GPS units, BP monitors, or recognizable branded gadgets attract attention and encourage further exploration.

Q6. Why are shop zones important in event layout?

A: They provide informal engagement areas where attendees can browse and interact with products before the formal program begins.

Q7. Where should shop zones be located?

A: Along entry corridors or in pre-function areas before the main event hall — these areas naturally receive more foot traffic.

Q8. Why is the venue’s full floor plan needed?

A: It helps planners utilize not only the main hall but also adjacent areas (e.g., entrance, corridor, registration zones) for maximum exposure.

Q9. What’s the benefit of placing products along a long hallway?

A: Attendees are more likely to engage with each product as they walk toward the main hall — it ensures 100% visibility.

Q10. How does crowding impact event flow?

A: It reduces comfort, limits access to exhibits, and creates a poor experience — smooth circulation is essential for guest satisfaction.