📘 Course Title: ISO Awareness & Application in Marketing

🎯 Course Objective:

To provide marketing professionals with the knowledge and skills to understand ISO standards, ensure compliance in marketing activities, and apply best practices to enhance quality, trust, and customer satisfaction.

👥 Target Audience:

• Marketing Executives

• Brand Managers

• Digital Marketers

• Sales & Communication Teams

• Anyone involved in marketing processes

📂 Course Outline & Content Modules

Module 1: Introduction to ISO & Marketing Relevance

1. What is ISO? (Brief history and purpose)

2. Why ISO matters in marketing & communications

3. Key ISO standards relevant to marketing (ISO 9001, ISO 14001, ISO 26000, ISO 27001, ISO 22301, ISO 37001, ISO 20400)

4. Benefits of ISO application in marketing (trust, transparency, quality assurance)

Module 2: ISO 9001 – Quality Management in Marketing

1. Customer focus & consistency in campaigns

2. Standardizing marketing processes

3. Quality objectives for marketing performance

4. Case study: ISO 9001 applied to customer engagement & campaign evaluation

Module 3: ISO 14001 – Environmental Responsibility in Marketing

1. Green marketing & sustainability practices

2. ISO 14001 and eco-friendly campaigns

3. Corporate Social Responsibility (CSR) in marketing

4. Example: Environmentally responsible product promotions

Module 4: ISO 26000 – Social Responsibility in Marketing

1. Ethical advertising & consumer rights

2. Avoiding misleading claims

3. Inclusive and socially responsible content

4. Real-world examples of responsible marketing

Module 5: ISO 27001 – Information Security in Marketing

1. Protecting customer data in campaigns

2. GDPR & data privacy alignment

3. Secure handling of digital marketing assets

4. Case example: Preventing breaches in email marketing

Module 6: ISO 22301 – Business Continuity in Marketing

1. Preparing marketing teams for disruptions (e.g., crisis management)

2. Ensuring consistent communication during crises

3. Business continuity planning for marketing operations

Module 7: ISO 37001 – Anti-Bribery in Marketing

1. Avoiding corruption in sponsorships & influencer deals

2. Ethical partnerships & collaborations

3. Transparency in vendor and media agency relations

Module 8: Practical Application of ISO in Marketing Campaigns

1. Step-by-step framework to apply ISO principles in marketing activities

2. Building standard operating procedures (SOPs) for campaigns

3. Internal audit of marketing processes

4. Measuring & improving performance using ISO standards

Module 9: ISO Certification Process & Marketing Department’s Role

1. Certification steps for organizations

2. Marketing team’s contribution during audits

3. Promoting ISO certification as a brand strength

4. Using ISO as a competitive advantage in marketing

Module 10: Future Trends – ISO & Marketing Innovation

1. ISO and digital transformation in marketing

2. AI, automation, and ISO compliance

3. The role of standards in influencer, content, and digital advertising ethics

📊 Learning Features

• Reading Materials: Simplified ISO explanations for marketing

• Case Studies: Real-life brand examples applying ISO

• Quizzes & Assessments: To reinforce learning

• Practical Templates: ISO-aligned marketing SOPs, checklists, and audit forms

• Dual Language Option: English + Myanmar for accessibility

📜 Course Completion Outcome

After completing this course, learners will be able to:

✅ Understand the importance of ISO standards in marketing

✅ Apply ISO principles to campaigns, promotions, and branding

✅ Ensure compliance, trust, and transparency in marketing activities

✅ Support their organization’s ISO certification process

✅ Use ISO standards as a tool for marketing excellence