Job Description – IVD Sales and Application Specialist
Reports To: Sales Manager
Role Summary
The IVD Sales and Application Specialist is responsible for
promoting and selling IVD products (analyzers, reagents, consumables),
providing product application support to customers, and ensuring end-to-end
customer satisfaction. This role combines sales achievement with technical
expertise, including product demonstrations, training, troubleshooting, and
collaboration with service teams. The position also involves market
development, customer relationship management, and execution of sales
strategies to strengthen the company’s presence in the diagnostics market.
Key Responsibilities
1. Sales & Business Development
• Achieve assigned sales targets for IVD
products.
• Identify and develop new business
opportunities in hospitals, laboratories, and diagnostic centers.
• Conduct product presentations,
demonstrations, and customer negotiations.
• Support in tender management, pricing
strategy, and contract follow-ups.
2. Application & Customer Support
• Provide pre- and post-sales
application support for IVD systems (hematology, chemistry, immunoassay,
molecular, histopathology).
• Deliver customer training, product
demonstrations, and workflow optimization.
• Troubleshoot application-related
issues and coordinate with service engineers for solutions.
• Ensure high-level customer
satisfaction and act as a technical resource for clients.
3. Customer Management
• Build and maintain strong relationships
with key accounts and decision-makers.
• Address customer inquiries,
complaints, and requests in a timely manner.
• Work closely with internal teams to
provide integrated customer solutions.
4. Market Intelligence & Reporting
• Monitor competitor activities, market
trends, and customer needs.
• Prepare monthly sales and application
reports, forecasts, and pipeline updates.
• Provide feedback to management for
product and strategy improvements.
Qualifications & Requirements
Education:
• B.Med Tech (or) other
medical/biological science-related field.
Experience:
• Minimum 3–5 years of experience in
IVD, laboratory diagnostics, or medical devices.
• Prior experience in product
application or customer support is highly preferred.
Skills & Competencies:
• Strong knowledge of IVD systems and
laboratory workflows.
• Excellent communication, presentation,
and training skills.
• Proven ability to build strong
customer relationships and achieve sales targets.
• Good analytical and problem-solving
abilities.
• Proficiency in MS Office (Excel,
PowerPoint, Word) and CRM tools.
• Good command of English (spoken &
written).
Other Requirements:
• Willingness to travel frequently
within Myanmar.
•Self-motivated, target-driven, and
able to work under press