Here’s a complete Business Development (BD) Plan for the Re-Launch of Richard Wolf (RW) Products in Myanmar, structured to address supplier concerns, internal training, product re-registration, and focused marketing in Urology and Laparoscopy.

🚀 Richard Wolf Product Re-Launch Plan (Myanmar – Phase 2)

🎯 Goal:

Re-establish Richard Wolf in the Myanmar medical device market with focus on Urology & Laparoscopy, improve distributor credibility, and build long-term trust with supplier through structured execution and market feedback.

📌 1. Internal Staff Training

Objective:

Ensure that the sales, clinical, service, and back-office teams have updated, product-specific knowledge to professionally represent Richard Wolf.

Actions:

• Conduct 3-day hybrid training:

  • Day 1: Product Knowledge (Urology, Laparoscopy, ENT – overview)

  • Day 2: Application Demonstration, Handling, and Scope Anatomy

  • Day 3: Objection Handling, Competitor Comparison, and Sales Pitching

Trainers:

• RW Regional Trainer (virtual or in-person)

• Clinical Champion from our distributor team

Deliverables:

• Training certificate for each attendee

• Role-specific Quick Reference Guides

• Internal FAQ and Pricing Sheet

📦 2. Product Re-Registration with Myanmar FDA

Objective:

Ensure regulatory compliance and uninterrupted legal distribution under local entity.

Actions:

• Confirm latest Richard Wolf Dossiers (IFU, ISO, CE/FDA certs, specs, video link)

• Translate updated labels & IFU into Myanmar language

• Appoint Regulatory Agent and submit within Month 1–2

Target Completion:

✔ FDA Submission – Month 1

✔ FDA Approval – Month 3 (expected)

🔍 3. Focus Areas: Urology & Laparoscopy

🧪 Urology Focus:

• Flagship Product: TUR Resectoscope Set (monopolar & bipolar)

• Target Users: MOHS, Private Hospitals, Urologists in Yangon, Mandalay, Naypyitaw

• KOL Engagement: Invite top 3 urologists for feedback trial

• Value Prop: German-made, durable, and compatible with major energy platforms

🏥 Laparoscopy Focus:

• Flagship Product: 10mm 30° Laparoscope + ENDOCAM Logic HD

• Target Users: General surgeons, GYN in private hospitals

• Application: Cholecystectomy, appendectomy, oncology

• Value Prop: Long scope life, HD integration, competitive cost vs Karl Storz/Medtronic

🧰 4. Procurement of Demo Set

Required Demo Items:

• 1x TUR Set (Sheath, Working Element, Bridge, Loop)

• 1x Laparoscope Set (10mm 30°, Light Cable, Camera Head)

• 1x ENDOCAM Logic Camera Unit (HD or 4K)

• 1x Spine System (optional if KOL interest arises)

Budget & Justification:

• Demo set is essential for:

  • Product training

  • KOL trials

  • CME events

  • Early adoption campaigns

Action:

Submit formal PO request to supplier with commitment plan.

📅 5. Timeline & Milestones

📣 6. Product Re-Launch Strategy (Myanmar)

Re-Launch Theme:

“Precision Reimagined – Trusted German Endoscopy Returns”

Key Actions:

• CME Launch Event:

  • Invite 20–30 surgeons

  • Hands-on demo stations

  • KOL testimonial video

• Marketing Collateral:

  • Brochures in English & Myanmar

  • Scope comparison charts (RW vs Karl Storz)

  • Demo Videos & QR code access

• Sales Campaigns:

  • “Try & Buy” for TUR sets

  • Bundle pricing for Laparoscopy kits

  • Distributor sales targets with quarterly review

Supplier Reassurance:

• Submit re-launch timeline & training photos

• Share early market feedback from KOLs

• Quarterly sales reports with lead feedback

• Offer co-branding opportunity at CME

✅ Summary: Key Commitments to Supplier

Would you like this turned into:

• 📄 PDF Re-Launch Plan for sharing with Richard Wolf HQ?

• 🎞️ PowerPoint Launch Presentation for internal stakeholders?

• 🗂️ Email draft to supplier summarizing this plan?

Let me know how you’d like to move forward.

📘 FAQs × 5 – Dual Language (1 Sentence Format)

Q1: Why is staff retraining essential before re-launching RW products?

(မိမိတို့ Richard Wolf ထုတ်ကုန်များကို ပြန်လည်မိတ်ဆက်မည်မီ ဝန်ထမ်းများကို ပြန်လေ့ကျင့်ရခြင်း အရေးကြီးသလား?)

A1: Because proper knowledge builds surgeon confidence and avoids past performance gaps.

(ကောင်းမွန်သောအသိပညာရှိခြင်းသည် ဆရာဝန်များ၏ ယုံကြည်မှုကို တည်ဆောက်ပေးပြီး ယခင်အမှားများကို မဖြစ်အောင်ကာကွယ်နိုင်သည်။)

Q2: What are the two focus areas for this re-launch?

(이번 မိတ်ဆက်မှုတွင် အဓိကအာရုံစိုက်မှု ဒေသ နှစ်ခုက ဘာလဲ?)

A2: Urology and Laparoscopy are the key focus specialties.

(Urology နှင့် Laparoscopy သည် အဓိကအာရုံစိုက်သည့် အထူးကုဌာနများ ဖြစ်သည်။)

Q3: Why is demo equipment purchase important?

(Demo အရောင်းပြသပစ္စည်း ဝယ်ယူခြင်းအရေးကြီးသည့်အကြောင်းရင်းကဘာလဲ?)

A3: It allows KOL trials, hands-on training, and builds trust with new users.

(အဓိကဆရာဝန်များမှ စမ်းသပ်အသုံးပြုနိုင်ပြီး လက်တွေ့လေ့ကျင့်မှုများကို ပြုလုပ်နိုင်သည်။)

Q4: What must be done before legally selling the product in Myanmar?

(မြန်မာနိုင်ငံတွင် တရားဝင်ရောင်းချရန် မိမိတို့ဘာလုပ်ရမည်နည်း?)

A4: The product must be re-registered with Myanmar FDA.

(မြန်မာ FDA တွင် ထုတ်ကုန်အား ပြန်လည်မှတ်ပုံတင်ရမည်။)

Q5: How can we rebuild supplier confidence after a weak first launch?

(ပထမအကြိမ်မိတ်ဆက်မှု မအောင်မြင်သည့်အခါ မူလထုတ်လုပ်သူ၏ ယုံကြည်မှုကို မည်သို့ပြန်လည်တည်ဆောက်နိုင်သလဲ?)

A5: By showing structured plans, KOL engagement, and quarterly performance reporting.

(အစီအစဉ်ပြည့်စုံခြင်း၊ ဆရာဝန်တန်းဖိုးမြင့်များဖြင့် လက်တွဲခြင်းနှင့် သုံးလတစ်ကြိမ် စီမံကိန်းအောင်မြင်မှု ပြန်လည်တင်ပြခြင်းဖြင့် ပြန်လည်တည်ဆောက်နိုင်သည်။)